The organization was founded by then 21-year-old Fayetteville native, Grant Bennett, during his senior year studying at Morehouse College in Atlanta, Georgia. Forced to relocate back home during the pandemic, Grant and a small group of family and friends from Fayetteville began to outline a greater vision for the city and its youth. The organization started as a way to apply formal structure to already existing connections of the city’s brightest young entrepreneurs, creatives, athletes, artists, influencers, and community leaders to curate and share culture to the next generation of youth from the city. Through a series of intentional conversations and grassroots programming such as sports clinics, community activations, and youth engagement, the nonprofit began its journey.
Recognized throughout the country for its work in community engagement, the organization has been a staple in the Fayetteville community since its inception. By establishing relationships with brands such as Google, Nike, Dreamville, Segra Stadium, Cumberland County Schools, Dennis Smith Jr., Vic Blends, Charlotte Hornets, and Fayetteville State University, our programming provides unique growth opportunities for the community. Our programming is our way of authentically engaging with our community. Powered by a team mostly under the age of 30, “The Project” represents a unique platform for the next generation of leaders from Fayetteville, North Carolina.